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It’s not clear if Inspire will be able to deliver on these factors, despite the shift to video.Īmazon Inspire is currently only available in the Amazon mobile app on iOS and Android, initially to select customers.Get your free 30 day trial of Amazon Prime They want to engage with creators, learn new things, laugh and be entertained.
Meanwhile, people browse social sites for more than just ideas about things to buy. Unfortunately, most of Amazon’s takes on social media tended to be fairly bland, as the content only exists to push products. Spark’s primary stakeholder, Amazon VP of Consumer Engagement Chee Chew, also departed at the beginning of 2019.Įlsewhere on the site, Amazon has drawn inspiration from livestream shopping with Amazon Live and even once tried a YouTube copycat where anyone could upload videos.
In later years, it hosted an Instagram clone called Amazon Spark, but it finally wound down that program in 2019 after only a couple of years. In previous years, it offered a Pinterest-like feature called Interesting Finds after first testing the idea in other variations, including as Amazon Collections in 2013, then Amazon Stream in 2015. In addition, brands can post to Inspire, including vendors and sellers enrolled in Brand Registry with an active Brand Store, says Amazon.Īmazon has a long history of taking a popular format from social media in order to engage shoppers and inspire purchases. “My audience wants engaging videos that introduce them to new products, which is why I’m excited to use Inspire to spotlight my favorite everyday essentials with the convenience of shopping those items immediately on Amazon,” noted Badiyan. The creators will be able to earn money from customers’ purchases via the Amazon Influencer Program. The company has already lined up a handful of Amazon Influencers to post on Inspire, including Mae Badiyan, Practically Pursia and others. In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon,” Messenger said. “Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, the latest influencers, and a wide range of brands. “We invent every day to make shopping easy and fun,” noted Amazon Shopping director Oliver Messenger in a statement about the launch. The launch follows tests earlier this year when Amazon had been spotted experimenting with a TikTok-like shopping feed in its app, which then had its own navigation button at the bottom of the Amazon mobile app. In the version launching now, that high-level placement in the main navigation remains the same however, the Inspir feed will now be accessible with a tap of a light bulb icon instead of the diamond icon that was seen in tests. in early December, and will become broadly available to U.S. The retailer said the shopping feature will initially roll out to select customers in the U.S. The feature is designed to draw consumers’ attention away from apps like TikTok, where brands can directly market to consumers, in order to drive sales on instead. The company today announced the launch of Inspire, a new short-form video and photo feed that allows consumers to explore products and ideas and shop from content created by influencers, brands and other customers. Amazon is bringing a TikTok-like shopping experience to its app.
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